MICE Industry article from MeetingsNet by Mike McWilliams.

Event planners and conference hosts all share the same concern: “Will attendees find this event helpful and useful?” You need to get the right people to your events to help both your clients and your attendees achieve their meeting objectives. That’s why you need a thoughtful approach to audience acquisition long before the event begins.

Match Your Communication to the Event

There are several types of events that you may coordinate:

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