MICE Industry article from Plan Your Meetings by Marci Krueger-Sidebottom.

Event attendees are drawn to unique local experiences—whether it’s the signature hometown cuisine, craft beer and liquor made by the neighborhood brewer and distiller or accommodations that offer guests a greater sense of place. Gone are the days when people were content what a dealwith staying in a hotel that could be in Anywhere, USA, and traveling for work without truly getting out and experiencing the destination.

 

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