MICE Industry article from PCMA by David McMillin.

You’ve probably seen plenty of event highlight videos. They’re the three-minute sizzle reels with footage of a few people talking on stage, some attendees having fun at a networking reception, and other typical conference activities — all with high-tempo stock music soundtracking the summary. While this approach seems to be accepted throughout the event industry, Sourabh Kothari, director of advocacy, brand, and content for Signifyd, thinks it fails to tell any meaningful details about the experience.

“Stop trying to make a video about your event and how great it was,” Kothari told an audience of meeting professionals and suppliers at PCMA Convening Leaders 2017. “It’s over.”

Read more