Michael's Posts
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My MICE.com Departure was 2.5 years agoMarch 12, 2020
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Don’t Get Caught in Last Minute Madness: 12 Tips for Preventing Last Minute Changes at Your EventJuly 18, 2017
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7 Trends That Have Transformed All-Inclusive ResortsJuly 18, 2017
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What Planners Really Want in a Hotel RoomJuly 18, 2017
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The Dark Side of the Events IndustryJuly 13, 2017
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TSA offers 9 tips to avoid security checkpoint hasslesJuly 12, 2017
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Why Your Conference Should be Target-Audience ObsessedJuly 12, 2017
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5 Steps to Perfect International Event PlanningJuly 11, 2017
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3 Key Steps to Navigate the Future of EventsJuly 11, 2017
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Gate delivery could be game-changer for airportsJuly 11, 2017
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Evaluating Event Venues Online: 5 Things Planners Should Look ForJuly 11, 2017
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12 Tips to Help Exhibitors Get More ConversionsJuly 11, 2017
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Why You Need to Be Aware of GDPRJuly 11, 2017
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5 Strategies for Uncovering Event Participant PreferencesJuly 10, 2017
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Global DMC Partners Releases 2017 Global Destination IndexJuly 7, 2017
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How Planners Can Leverage the Sharing EconomyJuly 7, 2017
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Evolving to Personalized Conference ExperiencesJuly 7, 2017
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The Future of Event Design and Diversity — Meetings Innovation ReportJuly 7, 2017
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50 Life Lessons Event Planners Have Learned WellJuly 7, 2017
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5 Meetings Industry Trends Defining 2017July 5, 2017
MICE Industry article from PCMA by David McMillin.
You’ve probably seen plenty of event highlight videos. They’re the three-minute sizzle reels with footage of a few people talking on stage, some attendees having fun at a networking reception, and other typical conference activities — all with high-tempo stock music soundtracking the summary. While this approach seems to be accepted throughout the event industry, Sourabh Kothari, director of advocacy, brand, and content for Signifyd, thinks it fails to tell any meaningful details about the experience.
“Stop trying to make a video about your event and how great it was,” Kothari told an audience of meeting professionals and suppliers at PCMA Convening Leaders 2017. “It’s over.”
Tags: Event marketingTipseventprofsmeetingprofs