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Business Events Canada

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1055 Dunsmuir Street
Vancouver, Canada, V7X 1L2

Convention and Visitors Bureau Phone: (604) 638-8300

Description

Business Events Canada (BEC) is the division of the Canadian Tourism Commission charged with bringing meetings, conventions and incentive travel (MC&IT) programs to Canada.

The unit’s name reflects the importance of the sector in going beyond simply filling hotel rooms and convention centres (although extremely important to Canada in their own right) and recognizes the important role meetings play in supporting Canada’s international business and investment priorities. Meetings can be the catalyst in introducing Canada’s export business interests to key influencers, business stakeholders, entrepreneurs and investors from around the world.

BEC refined its sales strategy on the basis of the federal government’s Global Markets Action Plan (GMAP), formerly the Global Commerce Strategy. GMAP seeks to increase exports of Canadian goods and services produced, encourage attendance at Canadian education facilities, boost direct foreign investment in Canada, share knowledge and expertise around innovation and leverage Canada’s overall brand. For each of these objectives, meetings and conventions held in Canada can be the spark that starts the conversation, creates the first impression of Canada and captures the attention of key influencers from around the world.