MICE Industry article from MeetingsNet by Dave Lutz. 

One of the hottest topics in our industry is mass personalization. As consumers, we receive smart recommendations in near real time based on our behaviors, preferences, and past actions. Machine learning, flexible manufacturing systems (small-batch production), and improved interfaces are all evolving to meet the needs of tomorrow’s consumer.

Professional conferences lag in adopting and implementing trends that are successful in the consumer space. Many look to technology as the answer, but realize it could be a long journey for all of the pieces to come together. Consider these principles for your near-term strategy:

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