Hilary Crossley

  • Work: iS Digital
  • Position: Interactive Digital Technologies Specialist
  • Location:
  • User Type: Supplier
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Summary

I am a communication and experience specialist working in the emerging world of location based digital media, not media on the web, but media on location or on the move, whether it be on touch tables, video walls, digital globes, interactive kiosks, digital signage, wayfinding, virtual reality or smart-phones.

Our customers at iS digital present a range of differing priorities and whatever the solution we create for them we make sure we deliver the latest display technology and the most relevant content. High on our agenda is the task of ensuring the way in which the customer experiences the content is both effective and enjoyable, creating a touch point that can be remembered.

The Hotel Market may want to tackle in-house marketing to guests during their stay at the location. They may need effective way-finding that can be easily updated by anyone or to offer display technologies to their conference customers on a rental basis.

The Trade Show Market may want to provide a unique way of drawing people from a distance, to slow traffic in the aisle around their stand and entice guests to engage with key messages or in-depth case studies. They will want the solution to be engaging, informative and on-brand. We will want the solution to involve the visitor’s senses, to share and collaborate, moving away from just talking “at” them!

An Event client will be looking at delivering some Wow factor to be different and unique, whilst remaining on-brand. Perhaps some Interaction with social media amplification, or perhaps Event dressing and theming or just Corporate / Sponsorship branding

Our Corporate customers may want to use technology to embody the company as being cutting-edge, exclusive, and unique.

Internal Comms may want to showcase the work of internal teams to other colleagues, create an Interactive Sales / Training Suite, or present the brand story to visitors in reception

Work

  • Interactive Digital Technologies Specialist
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